Rebranding



Entrepreneurship Cell





The Challenge





The client planned to embark into new operational areas and therefore wanted to revamp their identity. They envisioned something that told the story of their brand: reflected the new team's ambitions and perfectly captured the spirit of entrepreneurship.



The Old Identity





The earlier logo of Entrepreneurship Cell looked too generic, almost like a template-inspired design. While it looked "cool", with nothing memorable, it couldn't be used as a unique identity for an ambitious organization.

Further, the color palette and fonts had a very bland, generic vibe to them. In fact the choice of colors invoked quite the opposite feeling from the energetic, passionate spirit of entrepreneurship that the team wanted to portray.



Defining the Problem





The brainstorming process started with a basic question: What does entrepreneurship cell do? We discussed all its various functions and came to the understanding that they could be grouped into three main heads:

  • It incubates startups - helps them generate and refine ideas.
  • Provide connections and resources.
  • Help entrepreneurs grow and become leaders.

The following concepts captured its essence:


Passion
Incubate
Network
Lead
Ideas
Growth
Innovation

Moodboard





Preliminary Concepts





Final Concept





The Identity





Brand Collateral















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