T Shirt Design



The Ethical Store





The Challenge





A group of young men while shopping for their nephew's clothes witnessed the sheer lack of ethical apparel in the market, especially for children. They contacted the sheikh to come up with some designs that exhibit strong ethical values while still looking cute for kids.

The contract consisted of four designs, but this study focuses on the process of only one of them.



Defining the Problem





The designs basically needed to meet the following criteria:

  • They should focus on one or more of the ethics that guardians would like their wards to embody.
  • They needed to look cute and child-friendly, which was a departure from convention, since most ethical designs were adult-focused and serious.
  • They should be something that children love to wear, not forced by their parents. So they needed bright colours and font.


The Design





Metaphor





The design was based on a verse from the Quran which states that all of humanity is in loss, except those who have faith, do good deeds, call each other to truth and patience.

So success had four prerequisites. This was symbolized as four teeth of the key to success.



The Product





Needless to say, the design was an instant hit with the founders as well as the audience.



More in the series





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